In collaboration with Procter and Gamble, “15 Minutes” organized a multifaceted 48-hour swim in Times Square to raise charitable funds and awareness for those affected by Hurricane Sandy.
Dining Out For Life
"15 Minutes" brought Subaru of America to the table as Proud Host Sponsor of Dining Out For Life International in 2007. One day a year, more than 3,000 restaurants across North America donate a generous portion of their proceeds to a licensed AIDS Service Organization in their city, raising an average $4 Million annually.
In partnership with Billie Jean King and Ilana Kloss, Derderian and Becker launched GreenSlam to harness the power of sports to build a positive force for environmental change and to support green collar work opportunities for underserved people.
To help raise consciousness about climate change, Derderian and Becker joined hands with LEED-accredited green-build expert Shar Olivier to create a touring educational exhibition showcasing stylish and eco-friendly products and services for home builders and consumers.
Subaru commissioned designer Mondo Guerra to create a Legacy wrap based on his Pozitivity print to mark World AIDS Day. "15 Minutes" unveiled the car at Art Basel, the largest art event in the U.S. The Love Responsibly campaign recognizes the need to continue the conversation and to help raise crucially needed funds to fight AIDS. The next collaboration will be a Pozitivity flag to inspire hope for the 2.1 million Americans living with HIV.
P. Girl Projects
Philly girls Nancy Becker and Pam Derderian launched P.Girl Projects to develop creative content and branded entertainment for hybrid philanthropic and cross-promotional marketing platforms.