Event Marketing grew wings under our watch. Brands like Hyundai and Subaru benefit from our first-hand experience in Sports, LGBT and Experiential Marketing. Our principals cut their teeth on professional athlete/client and entertainment event representation and quickly gained an upper hand in cause-related marketing and charitable events. As strategic media, event and sponsor liaisons, we create and oversee innovative and entertaining activations from ideation to finish line. We manage the details on-site, on air and online.
Get fresh. We have created, promoted or revitalized branding campaigns for corporations, talent and non-profits alike - Recent campaigns include Subaru of America’s Love Responsibly, Diana Nyad's Xtreme Dream and Swim for Relief, Mondo Guerra’s Pozitivity, Bard Bio-plastx and Billie Jean King's GreenSlam Initiative.
Respected and feared by media executives. As a full service advertising agency, we create, produce and leverage advertising campaigns utilizing experiential marketing, branded content, social media, television, radio, print, out-of-home, digital, mobile and interactive. Ad campaigns are embedded with KPI value, promotions and bonuses that we manage from creation to delivery to ROI tracking.
Creating media success stories. Clients of "15 Minutes" Inc. benefit from our ongoing rapport with the media, regional to national, corporate to niche. We write and distribute custom content with personal pitches to media contacts. We coordinate and oversee media opportunities and track results with comprehensive coverage analysis.
Fame. "15 Minutes" CEO Pam Derderian managed corporate and philanthropic initiatives with tennis legend Martina Navratilova at the height of her career, and together with Nancy Becker and Martina co-founded The VISA Rainbow Card which was accepted in over 15 million merchant locations worldwide. Partial proceeds benefited LGBT causes. The agency later signed Martina to an unprecedented general media endorsement with Subaru of America.
"15 Minutes" also assisted famed swimmer Diana Nyad in her historic, open water swim from Cuba to Florida. We managed corporate America’s insatiable demand for her inspirational talks and represented her philanthropic goals, such as a 48-hour swim in New York City's Herald Square supporting Hurricane Sandy Relief.
The agency is most proud of a three-year initiative they co-founded with legendary tennis player Billie Jean King, GreenSlam, to inspire sports fans, players and the industry to create positive environmental changes. This led to a successful collaboration with NRDC (Natural Resources Defense Council) and the USTA (United States Tennis Association) in an effort to successfully "green" the US Open stadiums.
Currently, we are thrilled to work with HIV-positive designer Mondo Guerra and actor/author Pam Grier on creative, charitable causes.